mjf sustainability consulting
living sustainability in your company
sustainability services for SMEs
Whether it's climate change risk assessment or human rights violations in the supply chain, the pressure on our society is growing, but business is THE game changer: it's about HOW we do business better, in line with planetary boundaries. Countries worldwide increasingly regulate the "HOW", and companies must disclose their sustainability performance in accordance with harmonised standards. In the EU this reporting obligation would have affected around 42,500 companies by 2028. The EU Omnibus Regulation should relieve 80% of this burden. Nevertheless, large business partners, banks, and investors increasingly ask both medium-sized companies and SMEs about their own sustainability performance. The European Clean Industrial Deal is sticking to the goals of decarbonisation and the circular economy! Our economic system is changing!
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What does it mean for your company to be competitive in a climate-neutral future? What do customers and employees think? Can your business escape digitalisation and data-driven management decisions on resource conservation, energy efficiency and innovation?
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How I can support you:
Why sustainability consulting?
My Services
ESG Reporting
(GRI, ESRS, VSME)
Reporting starts with a brief analysis of the relevant EU directive (CSRD) and its normative implementation for your company and its sector. We determine whether there is a reporting obligation in accordance with ESRS (EU standard), whether a materiality analysis is appropriate or whether initial guidance should be provided: Because it is easy to lose motivation in the jungle of frameworks and standards for ESG reporting.
The universally applicable standards of the Global Reporting Initiative (GRI) are used by 78% of the world's 250 largest companies, they are used as a reference in 128 countries and in 2023 there were 846,000 unique downloads of the GRI standards.
The two standards, GRI and ESRS, are compatible.
Reporting is the output of a comprehensive approach. Material impacts on the economy, climate/environment, people and corporate governance (ESG) must be disclosed. EU companies must also consider the financial risks and opportunities of sustainability aspects for their business success (double materiality).
There are now lots of software-tools, standards, certifications and funding programmes available; we will work together to find out which of these are useful for your company.
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As my work focuses on SMEs, I have specialized in the VSME standard, a voluntary reporting standard for non-listed SMEs developed by EFRAG.
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More on VSME The VSME standard aims to standardise the sustainability information that financial institutions, investors and business partners, who are themselves obliged to report on sustainability, require from SMEs. With the EU Omnibus Regulation proposed on 26 February 2025 and the envisaged simplification of CSRD, EU Taxonomy and CSDDD, the VSME is now taking centre stage! An ideal introduction for all companies in the EU to take a closer look at ESG.
Added values of ESG reporting (all company):
Vision & strategy setting, risk management, cost reduction, data-based management and planning, transparency and comparability, stakeholder communication, access to ESG investments, loans and grants, reputation & employer branding, compliance.
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Innovation through digitalisation and integration of AI: ​
Without specific software, ESG reporting will no longer make sense in the future! I am therefore proud to be able to offer corresponding digital reporting solutions (modules) in cooperation with a SAS (Software As Solution) partner: Code Gaia is a holistic ESG & CO₂ platform that uses AI-powered software and personalised support to help companies meet the requirements of CSRD & ESRS, double materiality analysis, CO₂ balance sheet, LkSG (CSDDD) and EU taxonomy. ​​
B Impact Assessment - B Corp certification
The B Impact Assessment (BIA) is a digital platform for assessing and managing ESG in your business. It is based on high standards of social, climate and environmental performance and transparent, responsible governance. The standards are continuously developed (currently with a view to CSRD/CSDDD). The platform is free to use. In my experience, the BIA is the ideal starting point for SMEs to make themselves fit for a sustainable future! Try it out and see how your company scores (in the 5 areas: community, customers, environment, governance and employees)! As Multiplicadora B, I will be happy to accompany you on this journey!
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A cool tool for getting to grips with the complex ESG issue and establishing ESG management processes in companies. A total of 395,000 companies worldwide use the BIA tool. It is currently available in English and Spanish.
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B Corps: the best companies for the world!
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People want to work for, buy from, and invest in businesses they believe in. Certified B Corporations, or B Corps, are companies verified by the B Lab Foundation to meet high standards of social and environmental performance, transparency, and accountability. ​
The B Corp certification is an internationally recognised and independent company label for sustainable businesses. Originally from the USA, 48% of the world's B Corps (around 9,400, 162 sectors, 105 countries) are now in Europe (+4,000) and the trend is growing. Use of the BIA platform and potential qualification for the B Corp label is entirely voluntary. It is used by many SMEs to measure and improve their sustainability performance and to differentiate themselves in the marketplace.
B Corps experience higher annual growth and are more successful in retaining skilled workers. The highest numbers are in the UK (+2300), France (+500), Italy (+315) and Spain (+250); in Germany it is +100, in Austria so far 11.
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The role of B Lab and the community is to empower these companies to do business in an inclusive, fair and regenerative way. The B Corp community recently grew by 38% in Europe (2024).
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Find out more:
Smart Implementation of EU Sustainability Reporting Standards
European Study on Financial Performance and Resilience of B Corps
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ESG Communication Greenwashing & Green Claims
“Green", "organic", "carbon neutral"...really?
How do you communicate "green" in a sustainable way that is reliable, verifiable and comparable?
With the EU Green Claims Directive, environmental claims will be heavily regulated in the future.
As co-author of a white paper on the topic of greenwashing and green claims, I was able to support the professional group of the Viennese Advertising Industry as a "first mover".
It will be essential for every marketer to deal with ESG and greenwashing. Which claims work? What is no longer possible? What needs to be verified in the future and how?
Armed with this theoretical and practical knowledge, you and your team will become pioneers in your industry. Inspire customers and business partners by increasing the transparency of your product (or service) and learn how to communicate "green" correctly.
Click here to read an interview I did with Medianet ("From Greenwashing to Green Hushing").
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Do you want to be an active change agent for sustainability, develop innovative communication solutions, but not lose sight of ESG regulations? Then you've come to the right place - I'm happy to advise and support you.
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To help you get started with green claims, the Vienna Chamber of Commerce and Industry (WKW) offers subsidized business consulting to members of the Advertising and Market Communication Section.
ESG Strategy &
Impact Business Models
"Make sustainability a business case!"
With the right focus on material impacts and opportunities, the company can benefit from sustainability and the associated innovation impulses. Integrate sustainability aspects into your corporate strategy and create your own customised Impact Business Model.
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Strategy development highlights the following areas:
- Corporate purpose and value creation
- Responding to climate change
- Natural capital and resource management
- Social sustainability
- Corporate governance, risk and reporting
- Levers of change towards greater corporate sustainability
Based on a catalogue of questions and the analysis of the answers, strategic goals with an associated action plan are developed. Where available, we look at best practice examples from the same or a comparable industry (practical implementation of sustainability strategies). Sustainability is to be implemented into the core business through the strategy. In this way, we do justice to a sustainability-oriented understanding of corporate success.
A company is particularly sustainable if it integrates ESG issues - or parts of it - into its business model, which is called an ESG or sustainable business model (B Impact Business Model). Strategy development can be well linked to reporting, or the development of an ESG business model can be linked to the B Impact Assessment. In the end, everything comes together: this is sustainability in action in your company!
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The reasons for more sustainability in companies range from complying with laws and regulations, managing risks and obtaining favourable credit, to increasing profitability and improving the company's image.
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Following the Green Deal, the EU's Clean Industrial Deal also focuses on decarbonisation and the circular economy. Let's make ourselves competitive for this future!
SMEs, in particular, should be able to meet complex future challenges through more sustainability!
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ESG Leadership & Conscious Consulting
in cooperation with:
Do you find it difficult to keep up with the rapid evolution of trends and opportunities that characterise corporate sustainability?
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This consulting track is designed to
- Communicate the latest trends and insights into the future of corporate sustainability.
- Navigate the evolving sustainability landscape and gain the foresight needed to drive growth and positive impact within the organisation and beyond.
- Turn wisdom into impact and become a conscious business leader.
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My conviction: sustainable business transformation and ESG success is only possible through conscious leadership. This is how my consulting combines with something I was able to learn about in a masterclass in 2024: Conscious Consulting - a conscious consulting approach as developed by Julia and Christian, owners of the Conscious Consulting Group (CCG).
Conscious Consulting is a holistic, value-orientated consulting approach. The role of business is crucial: Conscious Business is essential for sustainable development. We must move from destructive, exploitative to sustainable, conscious business models!
The philosophy of Conscious Consulting integrates traditional wisdom about expanding our consciousness into modern life today. As a business leader, you can give this wisdom - the old, traditional, spiritual knowledge - the space in your conscious thinking, acting and feeling that it needs to achieve positive effects in your business! This approach also has to do with strategy development, which is why we can also combine this offer with ESG strategy development (and an ESG business model) (see above).
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If you are interested in a consultancy that combines sustainable leadership with conscious consulting, you've come to the right place! Together with Julia Culen, Christian Mayhofer, Rupert Roniger or Birgit Beck from CCG - we will be happy to make you a non-binding offer.
